With a shortened holiday season, retailers cranked out a slew of promotions over Thanksgiving weekend, leading consumers to spend heavily....
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Bluesky is booming as internet users seek out the comfort of a controlled social media environment. However, the opportunity for...
Until recently, you couldn’t swing a cat in ad tech without also hitting someone pontificating about the end of third-party...
Incentive programs between large media companies and agencies continue to lead to poor advertising decisions and less transparency for smaller...
Integral Ad Science had a decent Q1 – especially in comparison to its direct competitor, DoubleVerify. Total revenue for IAS, which...
The past year has seen increased exposure, dialogue and scrutiny over made-for-advertising (MFA) sites. Most recently, Adalytics exposed Forbes’ MFA...
Between 2011 and 2019, 414 global companies appointed chief sustainability officers (CSOs), per PwC data. Now a second wave of...
The 4A’s measurement committee, a working group for marketers and media buyers to discuss their opinions and concerns about video...
“Privacy by design” sounds nice, but many organizations still only consult legal as an afterthought, once they’re nearly done designing...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CTV Shortcut Two years ago, The Trade Desk...