Incentive programs between large media companies and agencies continue to lead to poor advertising decisions and less transparency for smaller...
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Integral Ad Science had a decent Q1 – especially in comparison to its direct competitor, DoubleVerify. Total revenue for IAS, which...
The past year has seen increased exposure, dialogue and scrutiny over made-for-advertising (MFA) sites. Most recently, Adalytics exposed Forbes’ MFA...
Between 2011 and 2019, 414 global companies appointed chief sustainability officers (CSOs), per PwC data. Now a second wave of...
The 4A’s measurement committee, a working group for marketers and media buyers to discuss their opinions and concerns about video...
“Privacy by design” sounds nice, but many organizations still only consult legal as an afterthought, once they’re nearly done designing...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CTV Shortcut Two years ago, The Trade Desk...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Out Of Home, Out Of Mind? Data-driven out-of-home media...
While clean rooms do offer significant value in today’s privacy-first world of data, they are not the be-all and end-all...
In the post-pandemic world, the role of the home has changed for many people as both a place to live...