Every era of advertising has been defined by the moment its infrastructure became the bottleneck. In the late 1990s, the...
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Mobile apps are now at the center of the consumer relationship. They’re where customers browse, buy, stream, check balances and...
Omnicom is making more cuts; investors aren’t interesting in publishing; and OpenAI is still on the fence about ads. The...
A nationwide boycott aimed at major retailers like Walmart and Amazon over their diversity, equity, and inclusion policies was meant...
With a shortened holiday season, retailers cranked out a slew of promotions over Thanksgiving weekend, leading consumers to spend heavily....
Bluesky is booming as internet users seek out the comfort of a controlled social media environment. However, the opportunity for...
Until recently, you couldn’t swing a cat in ad tech without also hitting someone pontificating about the end of third-party...
Incentive programs between large media companies and agencies continue to lead to poor advertising decisions and less transparency for smaller...
Integral Ad Science had a decent Q1 – especially in comparison to its direct competitor, DoubleVerify. Total revenue for IAS, which...
The past year has seen increased exposure, dialogue and scrutiny over made-for-advertising (MFA) sites. Most recently, Adalytics exposed Forbes’ MFA...