The two minutes of television inventory sold by multichannel video players (MVPDs) – which can be made addressable by targeting...
AT&T
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... This post was syndicated from Ad Exchanger.
Xandr just can’t deal right now, according to sources. When AT&T hired Brian Lesser to run its new targeted advertising...
If Xandr wants to live up to its promise and create a programmatic marketplace for the TV industry, it’s going...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. DTC Playbook, Written A values-driven brand with the best...
AT&T is juggling a lot of business units at the crossroads of media, advertising and communications. Here are three takeaways...
When AT&T bought Time Warner in June to create a programmatic exchange for the TV industry, many looked to Verizon’s...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brand Safe Enough AT&T is advertising on YouTube again...
Turner will activate first-party data from AT&T’s 40 million set-top boxes to improve targeting and attribution for its linear TV...
Cheddar CEO Jon Steinberg will speak at AdExchanger's upcoming Industry Preview conference on Jan. 23-24.AT&T began rolling out Cheddar across its video...