"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
AT&T
Shorting AdsVerizon is inching away from the grand advertising ambitions it once had for Oath. The ad unit has a...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
AT&T’s ad tech unit Xandr has big hopes for TV advertising, but the company said Thursday during an analyst call...
Despite AT&T missing its projected Q3 earnings, the telecom giant’s new data-driven ad unit Xandr had “strong growth,” executives told...
Why is the industry still talking about linear vs. digital when to consumers, it’s all just content?That’s the question Donna...
The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from...
AT&T’s promise to connect data, technology, distribution and content to make advertising better for all constituents is exciting.So exciting, in...
Two multibillion-dollar acquisitions and one Justice Department lawsuit later, AT&T’s advertising and analytics unit finally has a name: Xandr.AT&T revealed...
AppNexus’s new telco owner, AT&T, has withdrawn it from the Advertising ID Consortium, a shared industry cookie ID it co-founded...