Attention metrics--using tactics like eye tracking to measure how long people spend looking at ads--hold a number of promises, including...
attention
In the rapidly evolving landscape of digital advertising, brands are in a race to capture consumer attention across various channels...
The attention economy has been in existence for almost five decades now, longer than the World Wide Web has been...
YouTube and connected TV are hot media channels, but they’re also among the ad market’s most impenetrable black boxes. Making...
The programmatic advertising industry has lately publicly rallied around cleaning up the ecosystem, championing quality over quantity: fewer spammy websites,...
Agency holding companies, marketers, ad-tech and trade organizations are all turning their gaze to attention tracking: which partners do it,...
As a patient suffering from pain, you can potentially get a prescription for Vicodin, OxyContin, Percocet or another opioid during...
Immersive advertising isn't just a game anymore. That's true on several levels since the drive to "immersion" in media intersects...
Playground XYZ announced today that its Attention Intelligence Platform is now compatible with YouTube ads. The post Can Attention Metrics...
For advertisers, attention is emerging as the new standard for evaluating ad effectiveness. But with the average person spending seven...