YouTube and connected TV are hot media channels, but they’re also among the ad market’s most impenetrable black boxes. Making...
attention
The programmatic advertising industry has lately publicly rallied around cleaning up the ecosystem, championing quality over quantity: fewer spammy websites,...
Agency holding companies, marketers, ad-tech and trade organizations are all turning their gaze to attention tracking: which partners do it,...
As a patient suffering from pain, you can potentially get a prescription for Vicodin, OxyContin, Percocet or another opioid during...
Immersive advertising isn't just a game anymore. That's true on several levels since the drive to "immersion" in media intersects...
Playground XYZ announced today that its Attention Intelligence Platform is now compatible with YouTube ads. The post Can Attention Metrics...
For advertisers, attention is emerging as the new standard for evaluating ad effectiveness. But with the average person spending seven...
Publishers have long struggled to prove the efficacy of their digital ad products to brand partners, but in the last...
The ad industry is now brimming with vendors claiming they can track and measure ad viewers' attention. Hungry to strike...
AUCKLAND, Thursday: OMD New Zealand and eight clients have partnered with global attention measurement leader, Amplified Intelligence, to conduct a...