What will it take for advertisers to actually buy campaigns based on attention metrics? That was the question at the...
AttentionBased
Is there a correlation between high attention scores, low emissions scores and business outcomes? Brands, including Mars and Nestle-owned Nespresso,...
Advertisers are starting to gravitate toward attention as a way to measure a campaign’s impact on the lower funnel, including...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Insta Needs Its Groove Back Instagram has (mostly)...
Mobile ad exchange Kargo has acquired attention sales platform Parsec Media. The deal reflects Kargo’s investment in attention as a...
The online ad tech startup Adelaide raised $ 2 million its first investment round from a crew of industry angel...