Audience Suppression Helps SeatGeek Make More Efficient Snapchat Buys

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There’s no point in targeting people with app-install ads if they’ve already downloaded the app. But that’s exactly what SeatGeek found itself doing. In the mobile app world, audience suppression often requires extensive manual work. Although Facebook – a huge beneficiary of mobile media dollars – makes audience suppression easy, newer platforms like Snapchat don’tContinue reading »

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The Crawl, Walk, Run Guide To Audience Suppression

AdExchanger |

 Brands often have a long list of people they don’t want to show ads to: customers who just bought a product, current subscribers, non-subscribers or a group of people in their CRM database they know won’t qualify or be interested in a product. To avoid showing ads to people – a technique called audience suppressionContinue reading »

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