AUCKLAND, Today: Stuff Group’s metropolitan mastheads have seen strong growth, securing their number one position in print and digital, according...
audience
On Monday, FreeWheel announced the integration of Proximic by Comscore’s contextual audience data directly into its ad management platform. The...
AUCKLAND, Today: New data from the NZ Commercial Radio industry shows that radio is on a roll. The latest GfK...
Disney expands its audience graph and clean room tech to Latin America, marking the first time it's available outside the...
It’s time to start using attention data to better inform advertising campaigns and reduce wasted spend, says Magnetic Data CEO...
Some ad campaigns target customers most likely to convert. Another common tactic is to conquest a competitor’s known customers. But...
Live events create urgency for viewers, and NBCUniversal wants its audience insights to have that same urgency. Ahead of the...
The big promise of programmatic is expanded reach. But we all know the reality is a lot more complicated. With...
AUCKLAND, Today: oOh!media NZ has added Retail to the OOH audience measurement platform, Calibre. This aims to provide advertisers with...
AUCKLAND, Today: New Zealand Media and Entertainment (NZME) just boosted its audience share and listener numbers in the latest GfK...