AUCKLAND, Today: Snap Inc., the company behind Snapchat, announced it now reaches over 1.5 million monthly active users in New...
audience
AUCKLAND, Today: LUMO has launched LENS Live, an exciting evolution of its proprietary digital-out-of-home (DOOH) audience measurement platform. This tool...
AUCKLAND, Today: Stuff Group’s metropolitan mastheads have seen strong growth, securing their number one position in print and digital, according...
AUCKLAND, Today: Stuff Group’s metropolitan mastheads have seen strong growth, securing their number one position in print and digital, according...
On Monday, FreeWheel announced the integration of Proximic by Comscore’s contextual audience data directly into its ad management platform. The...
AUCKLAND, Today: New data from the NZ Commercial Radio industry shows that radio is on a roll. The latest GfK...
Disney expands its audience graph and clean room tech to Latin America, marking the first time it's available outside the...
It’s time to start using attention data to better inform advertising campaigns and reduce wasted spend, says Magnetic Data CEO...
Some ad campaigns target customers most likely to convert. Another common tactic is to conquest a competitor’s known customers. But...
Live events create urgency for viewers, and NBCUniversal wants its audience insights to have that same urgency. Ahead of the...