The VMAs Swiftly Reach Biggest Audience in 4 Years

The VMAs were Taylor-made for big ratings. According to Nielsen data, Wednesday night’s VMAs delivered its biggest audience in four years, topping 4 million viewers. The awards, which were also simulcast across 13 Paramount-owned networks, were up 8% year over year (4.09M vs. 3.78M). Other event accolades include 66.7 million social interactions, 829 million video…
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