Yahoo Advertising struck a data-sharing deal with retail media network Kroger Precision Marketing, ADWEEK can exclusively reveal. This will let...
Audiences
In the wake of 2020’s Black Lives Matter protests, the advertising industry appeared unified around promoting diversity, equity and inclusion...
Marketers' expansive reach and myriad tools still miss broad, vital audiences who aren't being addressed with the exigency their numbers...
Editor's note: In this article, Adweek deviated from its style of using Latinx due to the writer's preference. Latine is...
Brands interested in targeting Hispanic and Latinx audiences run into challenges, from insufficient data that doesn’t accurately represent different segments...
While the long-lasting impacts of the 2023 FIFA Women's World Cup are still unfolding, the rapid growth of Spanish-speaking audiences...
AUCKLAND, Tuesday: Stuff Group has launched a new strategic creative and editorial studio, Harakeke. Sitting within Stuff’s brand connections team,...
Shopify Audiences, the ecommerce platform’s ad tech integration product, doubled its partner roster on Monday and announced new ad targeting...
Last night, over a million New Zealanders tuned in to the first live Leaders’ Debate between Chris Hipkins and Christopher...
What would the world be like without art? It’s a scary thought. But what happens when an industry that prides...