Why We Should Start Using The Term ‘Underestimated Audiences’

Editor’s note: In this article, Adweek deviated from its style of using Latinx due to the writer’s preference. Latine is a gender-neutral form of Latino. “Let’s hire a diverse candidate for this role.” “We should target underserved communities with this campaign.” “We need more minorities in this spot.” We’ve all been in rooms where these…
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