In theory, there is a lot a publisher may know about how audiences interact with their content that doesn’t fit...
Audiences
Oleksii BorysovVP of Product“The Sell Sider” is a column written by the sell side of the digital media community. Today’s...
The benefits of technology are seemingly endless. Yet despite the many doors that smart TVs will open in the years...
Certain streaming platforms have been off-limits for advertisers. But that's about to change as Netflix and Disney+ put the finishing...
Ad tech companies are being reincarnated as streaming services. But over-the-top (OTT) technology is a very different animal from digital....
Streaming has a Hispanic underrepresentation problem. Hispanic Americans accounted for nearly 20% of the US population in the latest census...
On this week's episode of Brave Commerce, Mark Edmonson, chief marketing officer of Materne North America, joins hosts Rachel Tipograph...
Aaron McKeeCTO“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in...
Many publishers are betting big on seller-defined audiences (SDA) as a centerpiece of their post-third-party-cookie monetization plans. Seller-defined audiences is...
What’s the ETA on publishers testing SDA? The IAB Tech Lab’s seller-defined audience (SDA) spec is touted as a key...