When it comes to programmatic advertising, milliseconds matter. To maximize revenue, publishers have to configure their Prebid setups to account...
automated
Meta is chasing two advertising trends – short-form video and retail media – and it’s doing so by leaning into...
Google’s Performance Max and Meta’s Advantage+ often get tossed into the same bucket. But there are several important differences between...
Signal loss means Meta must get creative with its approach to targeting and measurement, including boosting its investment in artificial...
FCB and UM New Zealand have partnered with Seedooh for the verification of Out of Home campaigns. The announcement follows...
All automated accounts on Twitter now have the option of adding a label to their profile to indicate that they...
Integral Ad Science teamed up with Google on an automated tag for global ad server Google Campaign Manager. Digital ad...
There’s no other way to say it, tag wrapping is a pain in the butt. But it’s a necessary evil...
Fuisz videos have the ability to tag an object, which has a clickable hot spot that will automatically follow the...