IAS Intros Automated Tag API With Google To Cut Down On The Tedium Of Ad Wrapping

There’s no other way to say it, tag wrapping is a pain in the butt. But it’s a necessary evil of ad ops. On Thursday, Integral Ad Science introduced a tag wrapper that automates the process of wrapping campaigns with ad server and third-party verification tags for Google Campaign Manager. The feature, in beta with… Continue reading »

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