If a marketing stunt catches the zeitgeist and engages consumers, it's usually considered an unqualified hit. And if it playfully...
Away
"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is by...
While most would find changing roles and marketing strategies during a pandemic challenging, Away's CMO Selena Kalvaria saw it as...
Whether as a brand protector or growth driver, CMOs were under the spotlight during the pandemic, charged with reaching consumers...
Facebook is pulling the plug on Facebook Analytics June 30. The social network said in a Business Help Center post...
Vungle chief exec Jeremy Bondy refers to himself as a “virtual CEO.” Bondy was at Vungle for six years, most...
In an historic move, organizers of the Tokyo Olympics games have decided to keep foreign spectators away from the summer...
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written...
Comscore released a solution for audience targeting and activation on Monday that relies on contextual signals rather than cookies. You’d...
With a new website full of chaotic audio clips of sirens, puking cats and rumbling stomachs, agency TBWA\London and men's...