May 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Mobile Marketers Pivot Away From Paid Media After Apple Upends Industry

Apple upended the mobile advertising ecosystem when it implemented its App Tracking Transparency framework last April, wiping out the mobile identifiers brands use to target their ads and measure the impact of their marketing spend. Now, many mobile marketers who have traditionally relied on mobile media to encourage installs of apps and spending on those…
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