Media mix modeling is back in fashion. Meta, Amazon and Google are finding ways for marketers to measure the effectiveness...
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Back Market, a marketplace for refurbished devices, is on a mission to steal Apple's thunder with a global campaign taking...
GroupM’s media agency Mindshare has reclaimed Unilever’s $ 40m account following a competitive pitch. PHD, the incumbent, initially won the...
Melanie Spencer, Group CEO of Kiwi and wahine-owned independent agency Thompson Spencer, calls for Kiwi businesses to support Kiwi businesses...
On Wednesday – less than two months after going to town on the Google Video Partners program – Adalytics published...
The Miraka Kirīmi (Creamy Milk) chocolate block from Whittaker’s, created in celebration of Te Wiki o te Reo Māori (Māori...
AUCKLAND, Monday: The Comms Council advises that the 2024 Axis Student Challenge has officially commenced, “sparking enthusiasm among tertiary students...
The 2024 AXIS Student Challenge has officially started, piquing the interest of tertiary students across the country. Organised by the...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Snappy Comeback In 2021, when Apple announced...
SSPs including PubMatic, Magnite and Wunderkind are moving ahead with plans to recoup revenue paid to publishers from deals conducted...