Beachfront Appoints Chris Maccaro As CEO To Ride The Video Ad Wave

Marketers want quality video inventory and publishers and broadcasters are producing more video, but the digital media ecosystem remains disconnected. The chance to secure a position in online video advertising as those supply and demand forces click into place lured Chris Maccaro from Oath, where he was head of emerging markets, to the CEO jobContinue reading »

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Three Things AT&T And AppNexus Must Do Next

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Frank Sinton, founder and CEO at Beachfront Media. AT&T’s move to acquire AppNexus is a strategic one to position the company within its growing digital footprint. While AT&T has long been one of theContinue reading »

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White Ops And Beachfront Team Up To Prevent OTT Ad Fraud – But How Big Of A Problem Is It?

Video supply-side platform Beachfront Media is expanding its partnership with White Ops, the digital verification vendor that specializes in bot detection, to include over-the-top (OTT) inventory. All inventory passing through Beachfront’s marketplace is now vetted and verified by White Ops, according to Frank Sinton, Beachfront’s founder and chief product officer. But is OTT fraud aContinue reading »

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PE And Private Investment Firm Team Up To Buy Mobile Video Ad Platform Beachfront Media

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Growth Catalyst Partners (GCP), a mid-market private equity a private investment firm, and PSP Capital, backed by former US Secretary of Commerce Penny Pritzker, have acquired a majority stake in mobile video ad platform Beachfront Media. The companies declined to disclose the deal terms. As a result of the transaction, Beachfront co-founder and CEO FrankContinue reading »

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Ad Tech And Digital Video Demand Growing Together

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“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Frank Sinton, founder and CEO at Beachfront Media. Video advertising has seen astronomical growth in the last two years. The average per-brand spend has jumped 67% over the past two years alone, from $5.6Continue reading »

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