Planet Fitness is hiring an in-house ad sales team to win agency and advertiser budgets for its omnichannel media netw...
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SP-Oh, It’s On Call it supply-path optimization, transparency...
In the realm of irreverent brands, Wendy's stands apart from its fast-food peers. The brand's marketing has real bite, taking...
When Conan O'Brien, Adweek's Media Visionary, moved from NBC to TBS in 2010, his team knew it wanted to handle...
Karma's World is officially making its mark, and Chris "Ludacris" Bridges couldn't be happier. That's because it took the award-winning...
If it seems counterintuitive that a pioneering technology company would latch onto one of the oldest and often most analog...
Sober October, a month when some drinkers give up alcohol for a pre-holidays reset, has been living for years in...
In August, AMC+ landed what has become every streaming service's holy grail: a coveted Verizon partnership. As part of a...
Wendy's has always taken an unconventional approach to social marketing, and its path to success on streaming platform Twitch followed...
When Anisha Raghavan landed the Walgreens Boots Alliance role, she was originally not looking to become a CMO just yet....