Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. New Specifications The IAB Tech Lab is rolling out...
Becomes
The Washington Post said Wednesday that it will adopt the Unified ID 2.0 framework – the first publisher to do so...
Chances are, if you've ever heard of the Stevenage Football Club, an unheralded team in the fourth tier of the...
Snap Audience Network, Snap Inc.'s mobile ad network, is now a supported mediation partner of Twitter-owned mobile monetization platform MoPub....
Terms like campaign planning, optimization and reconciliation weren't in vogue back in the Mad Men days of advertising. But today,...
Grove Collaborative, a natural cleaning and personal care product subscription service, is appointing Lilian Tomovich as its first CMO. Tomovich...
The tipoff of the National Basketball Association Playoffs Monday also marks the tipoff of a multiyear marketing platform making DoorDash...
The On Addressability initiative, a joint venture between Comcast, Charter and Cox, has added AMC Networks as its first independent...