The Washington Post said Wednesday that it will adopt the Unified ID 2.0 framework – the first publisher to do so...
Becomes
Chances are, if you've ever heard of the Stevenage Football Club, an unheralded team in the fourth tier of the...
Snap Audience Network, Snap Inc.'s mobile ad network, is now a supported mediation partner of Twitter-owned mobile monetization platform MoPub....
Terms like campaign planning, optimization and reconciliation weren't in vogue back in the Mad Men days of advertising. But today,...
Grove Collaborative, a natural cleaning and personal care product subscription service, is appointing Lilian Tomovich as its first CMO. Tomovich...
The tipoff of the National Basketball Association Playoffs Monday also marks the tipoff of a multiyear marketing platform making DoorDash...
The On Addressability initiative, a joint venture between Comcast, Charter and Cox, has added AMC Networks as its first independent...