Advertisers' fresh attention on X, formerly Twitter, following another tumultuous few days, obscures the reality that the alleged advertiser exodus--when...
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During the summer months, it's natural for the connotation of word "festival" to conjure thoughts of parties, performances and celebrating...
Whether it's a card a bank customer uses for payments or a service tracking how a company accepts or makes...
There’s been such a deluge of data privacy-related news over the past few weeks – from the TikTok ban in Montana...
Founded in 1886, Avon is older than women's right to vote in the U.K. and U.S. But for the past...
Editor's note: This is the first in a three-part series on what brands should do before entering Web3. The short...
Ad security company Confiant claims it has identified an ongoing cookie-stuffing scheme allegedly perpetrated by Dataly Media, an affiliate marketing...
Creativity has been called up. From creative directors to apprentice designers: All are needed. Storytellers, magic-makers, crafters and grafters, ideators...
A podcast interview withJohn SnyderCo-FounderGrapeshotKeyword blocklists are blunt instruments, and yet they persist in programmatic media buying. For a brand...
There’s no time to stop and shop when there’s so much to test and learn. Unless, of course, you’re Stop...