Stop & Shop Has Been In Ad ID Test-And-Learn Mode For Four Years – And It’s Only Getting Started

There’s no time to stop and shop when there’s so much to test and learn. Unless, of course, you’re Stop & Shop. The northeastern US grocery chain is four years into a program to expand its ecommerce marketing and first-party data capabilities. But it still feels like early innings, considering how much change has happened… Continue reading »

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