Through its “Keep Walking” message, Diageo whisky brand Johnnie Walker wanted to inspire its global audience to carry on after 18 months of the pandemic, an effort that would prove to be successful, according to the Kantar Effectiveness Awards which evaluates over 13,000 campaigns across 75 markets each year. As the only brand to feature…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix
Media leader launches fractional offering for SMEs