Agency account directors may not get much press or public accolades, but a good account person can be responsible for...
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On any given day, a creator could post a trailblazing piece of content to a social channel like YouTube or...
Among streaming ad providers, there is a temptation to make streaming ad ROI look better than it really is (and...
For more than a dozen years Denny's has positioned itself as "America's Diner," which means to convey a feel-good, nostalgic...
Super Bowl advertising is the pinnacle of the industry, but not everyone can afford the $ 7 million per spot...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Top Tier Broadcasters must convince investors that streaming media...
"Purpose-driven" brands? What a crock. For the past five years or so, purpose-driven anything--be it brands, marketing, companies or what...
The WNBA headed into the playoffs in 2022 with its most-watched regular season in 14 years. As the longest-tenured women's...
Peyton VerhoevenCo-FounderMarketers spent the past decade and a half obsessing over how to reach millennials (many of whom are in...
State and local governments have offered tax rebates on electric vehicles as a way to incentivize purchases that help the...