For more than a dozen years Denny's has positioned itself as "America's Diner," which means to convey a feel-good, nostalgic...
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Super Bowl advertising is the pinnacle of the industry, but not everyone can afford the $ 7 million per spot...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Top Tier Broadcasters must convince investors that streaming media...
"Purpose-driven" brands? What a crock. For the past five years or so, purpose-driven anything--be it brands, marketing, companies or what...
The WNBA headed into the playoffs in 2022 with its most-watched regular season in 14 years. As the longest-tenured women's...
Peyton VerhoevenCo-FounderMarketers spent the past decade and a half obsessing over how to reach millennials (many of whom are in...
State and local governments have offered tax rebates on electric vehicles as a way to incentivize purchases that help the...
Facebook's Archive feature will automatically save the posts a user shares to their Stories after they disappear (Stories posts disappear...
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
As our borders continue to open and planning travel becomes possible again, GoSee, Webjet’s new rental car and camper aggregator,...