May 3, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The WNBA Is Done Being Left Behind in Media Rights Deals

The WNBA headed into the playoffs in 2022 with its most-watched regular season in 14 years. As the longest-tenured women’s sports league in the country, it boasts elite talent, draws hundreds of thousands of viewers per game and raised $ 75 million in capital in February in its first-ever funding round. However, despite the exponential growth…
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