Editor's note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek's...
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Salesforce rolled out a revamped version of its customer data on platform on Thursday with additional bells and whistles in...
Back in the 1960s, The Rolling Stones sang about a poorly kept secret in their hit single "Mother's Little Helper."...
Buying against a demographic often creates ad waste, but by involving IT and its agency, brewing giant Anheuser-Busch InBev created...
SYDNEY, Monday: Today, Getty Images, Dove and Girlgaze have unveiled their latest #ShowUs Grant launches, which will award two grants...
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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
The latest creation from the team at Powershop, EightyOne, MBM and Assembly asks audiences whether they deserve better from their...
Twitter is stepping into 2021 with two new themes to lead its marketing approach: complexity and imperfection. Leslie Berland, Twitter's...
In 2021, companies who tap into the benefits of artificial intelligence can personalize every experience and ultimately drive growth. Many...