AUCKLAND, Today: oOh!media NZ has added Retail to the OOH audience measurement platform, Calibre. This aims to provide advertisers with...
Better
Imagine you’re deep into streaming game five of the NBA playoffs. After enduring the same car commercial countless times, frustration...
The advertising industry’s shift from last-click attribution to multi-touch attribution (MTA) initially promised a deeper understanding of marketing effectiveness. However,...
First-party data has long been in a marketer’s toolkit as a critical instrument to personalize the customer experience across media...
Integral Ad Science had a decent Q1 – especially in comparison to its direct competitor, DoubleVerify. Total revenue for IAS, which...
Today, many US state privacy laws either allow or require businesses to enable consumers to opt out of targeted advertising...
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Anything You Can Do, AI...
As influencer marketing has grown into a multibillion-dollar business, influencer trips have evolved into bigger and more lavish affairs, with...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Performance Power Play Apple is following the...
Skechers is returning to the Super Bowl. Similar to the footwear company's other recent Super Bowl ads, this year's commercial...