Loretta Franks, global chief data and analytics officer at Kellanova, started her career at Kellogg's 17 years ago. Thanks to...
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A new startup called BranchLab, which was launched earlier this year by three ad tech vets, wants to help pharma...
AUCKLAND, Today: oOh!media NZ has added Retail to the OOH audience measurement platform, Calibre. This aims to provide advertisers with...
Imagine you’re deep into streaming game five of the NBA playoffs. After enduring the same car commercial countless times, frustration...
The advertising industry’s shift from last-click attribution to multi-touch attribution (MTA) initially promised a deeper understanding of marketing effectiveness. However,...
First-party data has long been in a marketer’s toolkit as a critical instrument to personalize the customer experience across media...
Integral Ad Science had a decent Q1 – especially in comparison to its direct competitor, DoubleVerify. Total revenue for IAS, which...
Today, many US state privacy laws either allow or require businesses to enable consumers to opt out of targeted advertising...
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Anything You Can Do, AI...
As influencer marketing has grown into a multibillion-dollar business, influencer trips have evolved into bigger and more lavish affairs, with...