Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Performance Power Play Apple is following the...
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Skechers is returning to the Super Bowl. Similar to the footwear company's other recent Super Bowl ads, this year's commercial...
As evp and chief client officer at TelevisaUnivision, Steven Wolfe Pereira knows a thing or two about how advertisers can...
The main theme one can draw from ad tech M&A activity in 2023 is that there wasn’t one. Despite a...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pining For AI Google laid off nearly 1,000...
Wishing you a meaningful Martin Luther King Jr. Day! A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem....
Only days in, Disney+'s Hulu integration is already seeing success. On Dec. 6, Disney officially rolled out its Hulu on...
HP is using The Trade Desk’s UID2 product to improve targeting for CTV buys in a way that passes the...
As supply-path optimization (SPO) becomes the rallying cry of our entire industry, the complexity of the CTV landscape is in...
AUCKLAND, Tuesday: Colenso BBDO has teamed up with Toybox Animation to create Mouthville – an idyllic town inside a mouth...