Media standards are needed to help guide buyers on where to invest and help publishers and platforms do better themselves....
Better
Brands without scalable first-party data are turning to retailers to connect directly with customers. At the same time, writes Andreas...
Susan TillouSVP, Global Head of Partnerships“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on...
Amazon has been running a series of spots across Europe encouraging consumers to buy gifts and objects using its platform...
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: Time To Do Better appeared first on...
Ruby ResendezDirector, Digital SolutionsStirista“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s...
If addressable ad IDs are the new keys to the kingdom, then you’ll find The Trade Desk at Epcot this...
Whenever there’s a sociopolitical or economic crisis, the lowest rung of online marketers finds a way to prey on the...
Editor's note: Today's column is part of a series with Snap on augmented reality. Below, Kathleen Gambarelli, global head of...
AUCKLAND, Today: The TVNZ-NZ Marketing Awards are evolving in 2022. NZ Marketing magazine and the Marketing Association “are excited” to...