Nanoinfluencers Give Brands a Better ROI Than Kim Kardashian

Everybody knows Kim Kardashian. She has 334 million followers on Instagram and charges $ 1.69 million per post on the platform. However, there’s a twist: According to our research, only 1% of her followers react to her posts by giving likes and leaving comments. The lower the engagement rate (ER), the fewer of her followers actually…
Adweek Feed