//www.youtube.com/watch?v=bc3cxst7lO4 AUCKLAND, Today: McDonald’s welcomes in the warmer months with their latest campaign via DDB Group, showcasing how summer (and...
Better
While there have been significant efforts made in celebrating the disability community, seen in brand campaigns such as Unilever's Degree's...
Katie KlumperCEO and Founder“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital...
Femi TaiwoHead of Consultancy, Europe“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the...
AUCKLAND, Thursday: School Road Publishing has launched a digital platform to enhance its eminent Woman magazine brand. Woman+ is an...
Oleksii BorysovVP of Product“The Sell Sider” is a column written by the sell side of the digital media community. Today’s...
The creator economy has arrived, and there's no turning back. Whalar, a creator commerce company that is powering the creator...
Programmatic advertising can be notoriously complex. But in the streaming category in particular, there is ample opportunity to improve transparency,...
Media standards are needed to help guide buyers on where to invest and help publishers and platforms do better themselves....
Brands without scalable first-party data are turning to retailers to connect directly with customers. At the same time, writes Andreas...