In 2022, Booking.com showed up at the Super Bowl for the first time with a spot starring Idris Elba. It...
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Video ad platform Nexxen announced that broadcasters are using its cross-platform planning tool to simultaneously activate the linear and digital...
Stuff and G.J. Gardner have introduced a fresh strategy with the goal of empowering New Zealanders with the essential information...
Something ostensibly “good” (consumer privacy protection) could also be an antitrust violation. Weird world. Which is why data protection authorities...
Agency account directors may not get much press or public accolades, but a good account person can be responsible for...
After backlash led Target and Anheuser-Busch to pull back on some of their Pride-related marketing and merchandise earlier this year,...
Ad industry veteran and event stage mainstay Amanda Martin is taking on a new role as Mediavine’s SVP of partnerships...
Hopefully you aren’t sick of news headlines about generative AI technology in the ad industry just yet. On Tuesday, mar...
As brands continue to explore what customer data platforms (CDPs) are and how best to use them, the introduction of...
For many, mental health can not only be a challenge in itself, but can oftentimes be a lonely battle. For...