In the dynamic realm of CTV, many advertisers are limiting brand exposure to so-called premium inventory from Netflix, Hulu or...
Beyond
Traditionally, creator and brand partnerships are formed via communications through brand comms teams, influencer agencies and/or direct messages on social...
At a high level, Instacart has taken an intelligent approach that may seem counterintuitive on the surface--yes, the company is...
Bath & Body Works is celebrating the holiday with a new campaign that touts its medley of fragrances and a...
With apologies to the legendary David Ogilvy, advertising today is no longer simply “the business of words.” Though one might...
Bed Bath & Beyond, now a fully online retailer, is launching its comeback campaign today, helmed by independent creative agency...
When a campaign focused on LGBTQ+ communities wins on the awards circuit, the reality of industry rainbow-washing forces me to...
AUCKLAND, Thursday: Blutui founder/ceo Graeme Blake took the stage at BIMA Beyond last week in London to discuss all things...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snap Decision All sorts of non-advertising companies have...
Most programmatic ad campaigns targeted to Latinos focus narrowly on Spanish-language content. MundoNow and Infinity Partnerships announced a new audience...