Retail media was one of the biggest industry conversation starters of 2023. Every retailer from Dollar General to Cars.com has...
Beyond
Fresh off its groundbreaking 2024 Super Bowl ad, which captivated millions with its innovative approach, Kory Marchisotto, CMO of e.l.f....
In this week's episode, host Jenny Rooney sits down with Tim Ellis, chief marketing officer of the National Football League,...
Following the success of their collaboration with Cookie time, nut butter maker Fix & Fogg have teamed up with some...
Popular opinion: People love a flexible work policy. Paving the way in this area is We Are Rosie, a fully...
In the dynamic realm of CTV, many advertisers are limiting brand exposure to so-called premium inventory from Netflix, Hulu or...
Traditionally, creator and brand partnerships are formed via communications through brand comms teams, influencer agencies and/or direct messages on social...
At a high level, Instacart has taken an intelligent approach that may seem counterintuitive on the surface--yes, the company is...
Bath & Body Works is celebrating the holiday with a new campaign that touts its medley of fragrances and a...
With apologies to the legendary David Ogilvy, advertising today is no longer simply “the business of words.” Though one might...