Team Whistle says TikTok’s programmatic ad offerings pale in comparison to YouTube’s more robust, Google-supported ad platform. But while YouTube...
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Against a backdrop of tightening budgets and Silicon Valley in financial flux, marketers sought out technology that would help grow...
The 2022 TV landscape was defined by international expansion, mergers, acquisitions and content explosions (and reductions). With a rough first...
Stuck between the end of a pandemic, the start of a recession and in the crosshairs of inflation, 2022 was...
After a relatively tame 2021 for high-profile departures, 2022 came roaring back with rounds of executive musical chairs. From a...
The 2022 TV year was full of mega-mergers, billion-dollar deals and even a fantasy face-off, and now it's time to...
While fewer accounts changed hands this year compared to 2021, there were a number of significant moves. Interestingly, the big...
Over the years, Adweek has published multiple stories detailing why Singles Day--the biggest shopping day in the world--would ever gain...
After years of developing and honing a service appreciated by shoppers around the country, Instacart has recently turned its attention...
Just two weeks after its selection as Netflix’s ad sales partner of choice surprised the entire media and ad tech...