Concerned With Transparency, More Marketers Take Programmatic Strategy In-House

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More marketers are moving programmatic strategy in-house, pushing agencies into an executional role, according to a study released by the Association of National Advertisers on Monday. Most marketers approach in-housing in a hybrid fashion, splitting responsibilities between their internal team and an external agency partner. Marketers increasingly are taking responsibility for strategy while agencies serveContinue reading »

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