Just as the NBA Finals tip-off, the league is preparing for a massive shift in its broadcast landscape. According to...
Billion
NBCUniversal is looking to set records with ad sales for the 2024 Olympic Games in Paris. With April 17 marking...
According to a class-action lawsuit brought by Facebook and Instagram advertisers, Meta's metrics flub owes them potential damages exceeding $...
AUCKLAND, Tuesday: Over the past half-decade, a staggering 1.8 billion individuals embraced social media, propelling platforms like Facebook, Instagram, and...
Who needs enemies when you’ve got unvetted partners? On Tuesday afternoon, ad tech research firm Adalytics published a new transparency...
With the inflation rate dropping steadily over the past few months, consumers more freely opened their wallets (or, rather, charged...
LONDON, Today: The social media space has grown tremendously over the past five years. Since 2018, more than 1.9 billion...
LONDON, Today: Social media platforms are forecast to reach more than six billion users, according to a release from global...
According to the ANA, brands could save at least $ 20 billion a year by cutting out low-quality programmatic inventory...
2022 was a record-breaking year for US digital advertising revenues, which cracked the $ 200 billion mark for the first...