NBCUniversal is looking to set records with ad sales for the 2024 Olympic Games in Paris. With April 17 marking...
Billion
According to a class-action lawsuit brought by Facebook and Instagram advertisers, Meta's metrics flub owes them potential damages exceeding $...
AUCKLAND, Tuesday: Over the past half-decade, a staggering 1.8 billion individuals embraced social media, propelling platforms like Facebook, Instagram, and...
Who needs enemies when you’ve got unvetted partners? On Tuesday afternoon, ad tech research firm Adalytics published a new transparency...
With the inflation rate dropping steadily over the past few months, consumers more freely opened their wallets (or, rather, charged...
LONDON, Today: The social media space has grown tremendously over the past five years. Since 2018, more than 1.9 billion...
LONDON, Today: Social media platforms are forecast to reach more than six billion users, according to a release from global...
According to the ANA, brands could save at least $ 20 billion a year by cutting out low-quality programmatic inventory...
2022 was a record-breaking year for US digital advertising revenues, which cracked the $ 200 billion mark for the first...
On Wednesday, Google shared details on its evolving criteria for blocking advertisers and publishers for ad fraud or misinformation. It...