According to a class-action lawsuit brought by Facebook and Instagram advertisers, Meta's metrics flub owes them potential damages exceeding $...
Billion
AUCKLAND, Tuesday: Over the past half-decade, a staggering 1.8 billion individuals embraced social media, propelling platforms like Facebook, Instagram, and...
Who needs enemies when you’ve got unvetted partners? On Tuesday afternoon, ad tech research firm Adalytics published a new transparency...
With the inflation rate dropping steadily over the past few months, consumers more freely opened their wallets (or, rather, charged...
LONDON, Today: The social media space has grown tremendously over the past five years. Since 2018, more than 1.9 billion...
LONDON, Today: Social media platforms are forecast to reach more than six billion users, according to a release from global...
According to the ANA, brands could save at least $ 20 billion a year by cutting out low-quality programmatic inventory...
2022 was a record-breaking year for US digital advertising revenues, which cracked the $ 200 billion mark for the first...
On Wednesday, Google shared details on its evolving criteria for blocking advertisers and publishers for ad fraud or misinformation. It...
Stagwell Inc. continued its growth spree last year despite global economic headwinds, with total revenue up 21% compared to 2021....