Who needs enemies when you’ve got unvetted partners? On Tuesday afternoon, ad tech research firm Adalytics published a new transparency report digging into the Google Search Partners (GSP) program, a largely unknown and completely nontransparent search ad network. Adalytics estimates GSP generates roughly $ 10.5 billion annually, but alleges the program is chockablock with brand unsafe […]
The post Adalytics Exposes An Alleged $ 10.5 Billion Black Hole In The Google Search Partners Program appeared first on AdExchanger.
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