PubMatic is dialing back its expectations for the rest of 2024, and investors are taking note. The SSP revised its...
Bite
Back Market, a marketplace for refurbished devices, is on a mission to steal Apple's thunder with a global campaign taking...
In this week's episode of Yeah, That's Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart...
Though AMC Networks' The Walking Dead flagship series may have aired its final episode last year, the zombie universe is...
Mondelēz-owned Chips Ahoy! wants to be Gen Z’s cookie of choice, not a nostalgic snack pick. To this end, the...
Despite the IAB Tech Lab's clear specifications, 33% of contextual SDA signals and 75% of user SDA signals fail to...
In its first year under the Warner Bros. Discovery umbrella, Discovery's Shark Week is diving into the deep end with...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Game On TikTok is testing in-app games in Vietnam...
The anticipation of that first bite is an advertising idea that most fast-food brands adopt at some stage in order...
Halloween brings a huge spike in demand for horror movies as viewers look for some seasonal scares and for bite-sized...