DoorDash Blends Brand And Performance To Deliver The Marketing Goods

When DoorDash partnered with The Cheesecake Factory in December to give away 10,000 free slices of cheesecake, the food delivery app set up a cross-functional war room to deal with the logistical complexity. Free food is always a strong customer acquisition tool, but if marketing pushes an offer and product isn’t in the loop, usersContinue reading »

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Performance Marketer ProFlowers Renews Its Vow To Build The Brand

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FTD Companies, parent company of online floral delivery brands ProFlowers and Interflora, wants to get back to the basics of brand marketing. “Our company, like many brands, has been obsessed with directly attributable, perfectly measured marketing for the last five years,” said Jeff Severts, CMO of FTD Companies, who previously served as CMO of UltaContinue reading »

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