DoubleTree: ‘Smart Marketers Know That Data Is Only As Good As How You Use It’

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DoubleTree takes a cookie-first approach to marketing – the kind you can eat. But when it comes to data collection, the Hilton-owned hotel chain, known for handing out warm chocolate chip cookies to guests as they’re checking in, is interested in deeper data than just demographics and browsing history. “It doesn’t matter to me whetherContinue reading »

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Fluent Parts Ways With IDI, Combines With BlueFocus To Become A Branding And Performance Platform

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The rollups continue. Fluent, a wholly owned subsidiary of Cogint (formerly IDI), is combining with BlueFocus International, itself the wholly owned subsidiary of a publicly traded Chinese public relations services company, to create a new entity, name TBD. The deal, announced Thursday, is being shepherded by investment bank Petsky Prunier and will blend performance marketingContinue reading »

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