How can brands build trust--and how has the internet changed that? Chris Brogan has been at the forefront of internet...
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Kristyn Cook has never served a day as a company's chief marketing officer. When she assumes that role for State...
Brand safety’s detrimental impact on diverse, equitable and inclusive media goals is a question of automation gone wrong, ham-fisted implementation...
Since its U.K. relaunch in mid-2021, Wendy's has opened 25 restaurants in the market, with sites in London, Sheffield and...
AUCKLAND, Wednesday: TBWA\NZ has launched RTD brand Long White’s new platform, This Is Our Time, with a launch film launch...
AUCKLAND, Tuesday: Parachute Music has created the signature soundtrack for The New Zealand Herald’s new brand campaign, which will roll...
AI art isn't just for bizarro DALL-E experiments. When done deliberately, it can be an incredible tool for creating an...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Mind The Store More brick-and-mortar retailers, especially department stores...
How do you go from being the supporting act to the star of the show? That's one marketing challenge of...
The modern agency C-suite is one of rapid change. The typical top-down structure is slowly flattening and the roles of...