With 100 million customers and a homegrown CDP, Intuit is a data-driven brand, says Intuit CMO Lara Balazs. But beyond...
brand
Maybe the fears started after that half-second cowboy twerk in an Applebee's spot that ran on CNN's split screen the...
If you don't have brand positioning, you won't have a brand for long. But what is brand positioning, and what...
There's a ginormous creature, covered head-to-toe in produce and foliage, lumbering around the neighborhood mall accosting random shoppers with questions...
Helping usher Laura Mercier into the metaverse has been one of Salima Popatia's first projects as Orveon Global’s chief digital...
Starting a business in the thick of the pandemic is not the easiest road to success, but Reels and other...
One of this year's most resonant spots entered Adweek's 30 Best Ads of 2022 list at the last possible moment....
Over the past few years, Austin, Texas has been a hotbed for creativity, technology and brand engagement thanks to, in...
For NBC, the new year is bringing a new look. The company is in the midst of a brand refresh--subtly...
Cartoon Network is keeping things fresh after 30 years. The company is rolling out its first brand refresh in a...