Today’s athletes build brands, communities, and culture. As creator culture rises, the strongest partnerships start with an athlete’s lived narrative...
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Presidents have historically avoided taking aim at American corporations by name, at least publicly. It’s not hard to see why....
AUCKLAND, Today: P&G Australia New Zealand has teamed up with Olympic champion Dame Lisa Carrington, who will represent the company’s...
The Gap Inc. business launches a space dedicated to vintage drops and old catalogs. Adweek Feed
Un-Banned YouTube will reinstate accounts banned for COVID-19 and election misinformation, The Hill reports. YouTube will also switch to crowdsourced...
Ex–General Mills exec joins amid marketing rethink. Adweek Feed
Meta wants to help brands better tap into cultural moments taking place on its platforms. Adweek Feed
When Taylor Swift and Travis Kelce made it official last month with a joint post on Instagram, brands hopped on...
A shark wears blue Nikes. The pope sports a white puffer coat. Jesus rides a giant shrimp. These bizarre, viral...
Google's penalties were pretty lenient; brand crossovers may have gone too far; and why so many ad tech leaders are...