There's a big difference between so-called "influencers" with millions of followers and people with actual influence on the people around...
branding
"Inclusive." We've all heard the word, but what does it really mean--and what doesn't it mean? In the latest episode...
Sometimes the most creative aspect of a campaign is its results. I've seen success measured in the number of phone...
AUCKLAND, Thursday: “Marketing experts are impressed by the look and feel of Vodafone NZ’s new One New Zealand brand –...
This is a story of love and data and branding. Don't worry: The protagonists are living happily ever after. You...
Designwell Studio has launched a sister brand, Daymark, a strategic branding studio obsessed with creating unforgettable identities. Designwell directors, husband-and-wife...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Shipshape Shop Late last year, Shopify began testing...
Lifestyle icon and entrepreneur Martha Stewart has built a global media and brand empire of products that espouse good living,...
The resurgence of the Black Lives Matter movement has swept the nation following the police killings of George Floyd, Breonna...
Einstein once observed that anyone who's never made a mistake has never tried anything new. Well, as we know very...