HAMILTON, Friday: Designwell Studio last night launched (at their studio in Hamilton) a sister brand, Daymark – a strategic branding...
Brands
Procter & Gamble's chief brand officer Marc Pritchard said it best: It's time to "double down." That sentiment may feel...
Like a lot of publishers over the last 18 months, Trusted Media Brands, home to titles like Reader's Digest and...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hungry For More The movie “Minions: The Rise of...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TikTok, TikTok Everywhere While other social platforms emulate TikTok’s...
"The sales of a brand are like the height at which an airplane flies. Advertising spend is like its engines:...
How can companies, brands and organizations connect their internal culture and how they're run with brand marketing and how they're...
Automotive brand ?koda is all too aware that it is not the leading car brand in France, so for the...
Recently Anheuser-Busch gave us something to sip on: They announced that they'd be ending their 34-year run as the Super...
Over the last two years, brands have shown--with varying levels of comfort--a willingness to take definitive stances on issues from...