How can marketers establish working creative relationships in ways that feel authentic to both brands and diverse collaborators? Experts from...
Brands
The Kentucky Derby is the most prized jewel in horse racing's Triple Crown. Apart from the thoroughbreds and jockeys, brands...
Humans have a built-in flaw: They have difficulty imagining their "future selves." A recent study from the University of California...
“On TV & Video“ is a column exploring opportunities and challenges in advanced TV and video. Mike Richter, VP of...
No one connects with an influencer's audience better than that influencer. For students of old-school marketing and advertising, it might...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. RIP, DTC. LUV, ATT. The Q1 earnings reports for...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Across the globe, countries are experiencing price hikes and inflation shockwaves. As the cost of living goes up across everything...
In-person events have returned. That means event-based marketing has, too. "Things are coming back healthy and strong," said T.J. Mathias,...