“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Brands
Investment in British television advertising reached record levels in 2021 at $ 7.16 billion (5.46 billion pounds), an increase of...
As a kid, Simon McDougall enthusiastically read the popular sci-fi novel Snow Crash, where people, represented by avatars, could interact...
Lacta, a Greek chocolate brand owned by Mondelez, is known for its sentimental and romantic advertising, even winning awards at...
For many business owners, getting your products or services seen is a major part of the climb to success. For...
Multiple companies, from Apple to WPP, have ceased operations in Russia following the country's invasion of Ukraine. And that sits...
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by...
Since Russia's invasion of Ukraine on Feb. 24, many gaming and esports brands have taken a public stance, whether through...
There's no longer any question: Climate change will have deadly and irreversible impacts on the world. The only thing left...
One of the most important things I've done as an executive is to relentlessly focus on understanding the customer, even...