“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Kelly McAloon, associate media director of programmatic at Good Apple. Pharma’s digital transformation has accelerated media spending on video across devices. Both vertical and video spending in the healthcare and pharma sectors are expected to… Continue reading »
The post Video Advertising Can Work For Pharma And Healthcare Brands – But There Are Nuances To Keep In Mind appeared first on AdExchanger.
More Stories
DoorDash and Live Nation ANZ announce three year partnership
Nielsen survey show magazine audiences on the rise
Google Dodged a Breakup, but Experts Say Alternatives Are Misdirected