“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Kelly McAloon, associate media director of programmatic at Good Apple. Pharma’s digital transformation has accelerated media spending on video across devices. Both vertical and video spending in the healthcare and pharma sectors are expected to… Continue reading »
The post Video Advertising Can Work For Pharma And Healthcare Brands – But There Are Nuances To Keep In Mind appeared first on AdExchanger.
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