Snap Inc. is trick-or-treating with brands including A&T's DirecTV Stream, Hershey, The Home Depot, Mars Wrigley, Universal Pictures and Walmart...
Brands
Editor's note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek's...
Admix, a London-based startup that helps advertisers programmatically place virtual billboards in mobile and video games, announced its $ 25...
Shortchanging YouTube? Are advertisers caught up in the CTV hype? Mike Shields thinks so. In a recent Substack post, he...
Mastercard’s Touch Card Continues Brand’s Marketing Efforts to Engage All Consumers—and Their Senses
The increasingly blurred lines between physical and virtual forms of interactivity have largely ignored the roughly 2.2 billion people in...
For decades, organizations such as the Humane Society of the U.S. and People for the Ethical Treatment of Animals (PETA)...
Dwayne "The Rock" Johnson starred in a Super Bowl ad in 2013 for "Got Milk?", but consumers want Johnson back...
We may come to understand our exit from the pandemic--our 'Pandexit' if you will--as the moment global society decided to...
Even before Mexico's Secretary of Public Security revealed alarming numbers regarding the increase in gender-based violence in 2021 to date...
At Zavy, we’re often asked by social media managers, “why did this post go so well, and this post, which...