CANNES, France--First-party data might not be a sexy topic for a beach discussion, but it is one that can help...
Brands
In this episode of Brave Commerce, hosts Rachel Tipograph and Sarah Hofstetter sit down with Michael Rosenberg, founder and CEO...
According to a new report from decision intelligence company Morning Consult, TikTok, Snapchat and Spotify top a list of brands...
To brands looking to use Bud Light, inflation and an election year as an excuse not to celebrate or even...
Despite 2023 being viewed as a year of evolving international turmoil, we are seeing a stabilization of the global issues...
Direct-to-consumer (DTC) brands, historically very performance-driven, are breaking away from walled garden metrics from platforms like Meta and Google, relying...
Telemundo wants to score bigger ad budgets by proving it can target ads to a multicultural audience in ways that...
In 2021, when I was 37, I became a first-time car owner, first-time homeowner and first-time parent within a three-month...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Amazon’s Personal REC TripleLift is the first ad...
This week, A-list Hollywood talent including Mark Wahlberg, Scarlett Johansson and John Legend, pitched marketers on their creative projects at...